It's no secret that West Bromwich Albion are in the market for a new striker this summer and one name could be the perfect foil...

What's the word?

According to Football Insider, the Baggies have made contact with Scottish giants Rangers over a potential move for their striker Alfredo Morelos before the transfer window shuts next month.

It's claimed that Slaven Bilic's side have registered their interest in the 24-year-old, who appears to be edging ever closer to an exit at Ibrox after Steven Gerrard brought in two striking additions in recent months.

Albion are thought to want two new forward additions and are also in talks to sign Huddersfield Town's Karlan Grant.

Pereira dream

The Baggies are back in the Premier League after a two-year absence and they'll want to ensure they aren't sent straight back down to the Championship at the first attempt, so a new striker should absolutely be on the agenda.

Charlie Austin and Hal Robson-Kanu only just reached double figures for the season and that was in the second tier. West Brom have only seen a striker hit 20 or more once in the past 12 seasons in Dwight Gayle, and he was merely a loanee.

Now that the club have clinched Matheus Pereira on a permanent deal, they must find a someone that can thrive off his creativity. The 24-year-old enigma recorded 16 assists whilst averaging 2.8 key passes and 1.5 dribbles per game, via WhoScored.

Morelos bagged a whopping 29 goals for the Gers last season in a side that perhaps doesn't have the quality that the likes of Pereira and Grady Diangana possess.

The divisive Colombian is 'strong, powerful and aggressive' with a 'great ability' to hold up the ball and get involved in the link-up play, as per one scout report, which makes him seem very much like a major upgrade to Austin and particularly Kenneth Zohore.

It remains to be seen if Lille's reported £17m bid for him several months ago would have been enough to tempt Rangers into a sale, but it could prove to be very smart business for the Baggies. He's valued at £13.5m by Transfermarkt.

AND in other news, West Brom could make another mistake with move for relegated MISFIT...