West Bromwich Albion have already made some serious moves during this transfer window and now a new striker appears set to join Slaven Bilic's ranks...

What's the word?

According to Football Insider, the Baggies are in 'advanced talks' to sign relegated Watford star Troy Deeney and are now firmly ahead of Premier League rivals Spurs in the race for his signature.

They claim the Hornets are resigned to the fact that the 32-year-old is unlikely to stay at Vicarage Road, though it remains to be seen what sort of deal this could be.

Deeney is from nearby Birmingham and picked up a whopping £70k-per-week in the top-flight last season. Transfermarkt value the striker at just £5.85m.

Proven nuisance

It's been widely reported that Bilic wants two strikers in before next month's deadline, so adding Deeney alongside fellow mooted target Karlan Grant could make sense.

The veteran talisman is tried and tested in the Premier League having been at Watford for over a decade now. He has been their captain since 2014, so the Baggies would be some vital leadership qualities too.

Deeney has featured in 163 top-flight games, providing 47 goals and 21 assists, per Transfermarkt.

During their relegation campaign, the Englishman still hit double figures and averaged a whopping 7.3 aerials won, 1.7 shots and 1.1 key passes per game, via WhoScored.

Many at the Hawthorns will know the striker well as he's regularly haunted Albion, losing just one of six matches in terms of head-to-head. Back in 2017, he ripped apart Tony Pulis' side with a goal and an assist, leaving Jonny Evans and Gareth McAuley in the mud with no higher than a 6.5 rating.

Earlier this season, his old boss Nigel Pearson described Deeney as a "handful to play against" whilst rival manager Dean Smith believes he "epitomises the character and application to make it at the top."

There's still plenty left in the tank and the Baggies must not turn their nose up at this signing, whether that be a temporary or a permanent move.

AND in other news, West Brom should clinch PL "jewel" amid Krovinovic uncertanity...