One of West Brom's reported summer transfer targets continues to impress, leaving the Baggies with an interesting conundrum this window.

According to football.london's chief football writer Alan Smith, Albion were one the sides to show a 'fleeting interest' in Queens Park Rangers dynamo Bright Osayi-Samuel.

This is something that reinforces claims from the Express & Star back in May. They suggested that the 23-year-old was a player that the Midlands outfit were monitoring closely.

He has now entered the final six months of his contract and amid interest from foreign clubs, West Brom may need to strike before it's too late.

Turkish side Fenerbahce, as well as Scottish giants Rangers and Celtic, have submitted pre-contract offers to the QPR sensation, as per Football Insider.

Osayi-Samuel was on the verge of joining Club Brugge for just £5m before he pulled out of the deal at the eleventh hour and despite all of the speculation and noise surrounding him, he has continued to deliver in the Championship.

Per WhoScored, during this campaign, he's added three goals and two assists to last season's tally of five goal and eight assists, whilst he's managing an average of 0.1 more shots per game too.

Only two other QPR starters (those that have started at least half of their 23 league games) have averaged a better match rating than Osayi-Samuel's consistent 6.91.

The Athletic believe that the Championship side would be enticed into selling him this month should the right offer come in, so given the Baggies' lack of finances and need for additional firepower, he's certainly an option worth revisiting.

Grady Diangana has struggled to replicate the sort of form that earned him an £18m permanent switch in the summer - he's scored just once in 14 starts, some 13 fewer goal contributions than last term, per WhoScored.

Whilst Matty Phillips, who picked up the armband in Jake Livermore's absence recently, has stunk out the Hawthorns at this level.

In his last five starts, the 29-year-old veteran has failed to manage above a rating of 6.55 and hasn't contributed with any attacking output at all.

Indeed, the Scotsman has averaged a mediocre 0.9 key passes, 0.5 shots and 0.4 dribbles per appearance this season, via WhoScored, which, for a winger, is simply abysmal.

It means he's not doing enough to create any crucial chances to support the Baggies' sole striker, and even then, he cannot create chances for himself either.

Osayi-Samuel, by contrast, is managing around seven times more dribbles (2.8) and nearly triple the number of shots (1.3) per match.

The numbers back up the eye test, Osayi-Samuel looks to be a far more potent attacking force than Phillips.

It is no wonder current QPR boss Mark Warburton once lauded his tricky winger a "real handful" who has "sheer pace which terrifies defenders," whilst he also told The Athletic that he's "he’s destined for the Premier League."

Given his impressive attributes and statistics, Albion would be foolish to not try to tempt QPR into a sale this month and as the soon-to-be free-agent is valued at just £3.15m by Transfermarkt, he could be available for a bargain price, especially as the Rs could lose him for free at the end of the season.

AND in other news, West Brom target shows Big Sam what he's missing with goalscoring masterclass...