West Bromwich Albion are yet to make their first steps into the January transfer window, whether that be due to unpredictable finances or per Carlos Corberan’s orders to retain the harmony.
The Baggies are currently enjoying an unprecedented run of form, with the Spaniard having masterminded their return into the frame for a promotion push.
Arguably the only thing that could bolster the feelgood factor surrounding the Midlands club is a big-name signing, and for a club of their stature and current position, there are few bigger names globally than Cho Gue-Sung.
However, what has truly made him a worldwide phenomenon is noted by The Athletic journalist Daniel Taylor, who simply titles his piece by branding him: “the South Korea striker who went viral at the World Cup — for being handsome”.
Following his rise to prominence in Qatar, he was issued some advice by a legend of his country Heung-min Son. He claimed: “For him to move to a European club must mean he is the best player in South Korea just now and that is quite an achievement. Once he adapts, he will enjoy the experience. But he has to keep working hard every day.”
The marksman was scoring goals well before he earned his 7.03 rating at the World Cup, despite his recent military service somewhat hampering his career.
During the 2021/22 campaign, Cho would score 21 goals and assist a further five across all competitions, outlining him as a lethal asset for his club. Having now converted that form into the international stage, there is no reason to believe that he couldn’t be an instant success in the Championship too.
Especially when the club are crying out for someone to replace Karlan Grant, who has been decidedly toothless thus far despite their resurgence.
If he cannot provide any benefits despite their blistering form, then he will hardly be of use should they struggle again. As such, he must be ditched in favour of the mercurial Cho.