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West Brom transfer target Haris Seferovic would be Rickie Lambert 2.0

Haris Seferovic is the latest striker to be linked with a move to the Hawthorns this week…

What’s the word?

According to Express & Star reporter Joseph Masi, West Brom are keen on the 6 foot 2 Benfica frontman as manager Sam Allardyce is keen to bolster his attack before the transfer deadline on February 1st.

He claims that the Primeira Liga outfit need to sell players this month, but the Baggies would only be able to bring him to the Midlands on a loan move with a view to making it permanent.

Which means a deal is currently looking unlikely, though talks remain ongoing.

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Shades of Rickie Lambert

Whilst the need for a new forward is paramount to Albion’s survival chances, a swoop for Seferovic fails to make much sense. In fact, it’s bordering on being a panic buy.

Allardyce told reporters (via the BBC) that he will make “250 enquiries” before hopefully signing “three or four good players”, so there’s no need to settle for the 28-year-old just yet.

The 66-cap Swiss international has hardly been consistent at the top level over the course of his career, a 23-goal haul for the Eagles in 2018/19 is the one main outlier as he failed to notch more than three league goals in back-to-back seasons at Frankfurt as well as only managing a pair of league goals whilst at Real Sociedad.

That lucrative season for Benfica is the only time he’s surpassed seven for the club so far in three-and-a-half seasons, so there’s an argument over him being a one-season wonder, or at least there’s only been two campaigns of encouraging returns since joining on a free transfer in 2017.

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In some ways, this is very similar to that of former Baggies striker Rickie Lambert. His record in the top-flight wasn’t great aside from hitting 13 and then 15 goals in successive seasons for Southampton.

The target man’s form earned him a move to Liverpool, where he would go onto score just three times before ending up at the Hawthorns, which drew an even worse tally of one goal from 24 appearances, per Transfermarkt.

According to FourFourTwo, Seferovic models his game on Zlatan Ibrahimovic, whilst they also claim he’s ‘more [Alan] Shearer than [Thierry] Henry.’

Despite being dubbed “full-blooded” by former national team boss Ottmar Hitzfeld, something that makes the towering colossus seem fit for a relegation battle, his overall and long-term goalscoring record is far from ideal.

If he was unable to score regularly in the Champions and Europa League for any of this former clubs, then there’s nothing to suggest he’d be able to do it in what is a very competitive Premier League this season.

Sporting and technical director Luke Dowling must avoid this move for the time being.

AND in other news, 14% of duels won: this Baggies flop has just given Big Sam a major dilemma…

Article title: West Brom transfer target Haris Seferovic would be Rickie Lambert 2.0

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