West Brom need incomings this January if they are to stand a chance of surviving in the Premier League, and one name has emerged as a potential target this week...

What's the word?

According to the Daily Mail, Baggies boss Sam Allardyce is eyeing a 'cut-price' move for AFC Bournemouth forward Josh King as he looks to add more firepower to his faltering squad.

The 28-year-old is entering the final six months of his contract, so it is the final chance for the Cherries to cash in on his services before he's allowed to leave for free.

They rejected bids of £7m and £13m for him during the summer transfer window, though King has barely featured this campaign with the Championship outfit third in the division.

Shades of Peter Odemwingie

Albion are the Premier League's leakiest side, conceding a whopping 39 goals - six more than anyone else - in 17 matches, so some defensive reinforcements were surely on the agenda.

That was until Karlan Grant got ruled out for six weeks with a broken foot, though it's not as if the goals were coming thick and fast at the Hawthorns anyway.

Only Burnley and rock-bottom Sheffield United have scored fewer than the Baggies' 11 goals this term.

King's arrival would certainly bolster their fortunes in front of the net as he's a vastly-experienced and proven star in the Premier League.

In five straight seasons, the Norway international has scored at least six times with a career-best 16 goals coming during the 2016/17 season, per Transfermarkt.

His versatility adds an extra dimension too, one that won't halt the progress of Grant whenever he returns from this latest set-back. King can play anywhere along the front-three. He also averaged 1.2 key passes per game in the Cherries' final season before relegation.

It's no wonder that his former boss, Eddie Howe, lauded him the "complete package" to Match of the Day (via The Football Faithful), adding: "Josh is outstanding physically, technically and mentally."

The 6 foot 2 talisman bears some similarities to former Baggies legend Peter Odemwingie - not too much difference in height, an ability to play in a multitude of positions, and undoubtedly an underrated record in the big time (55 goal contributions in 129 matches).

Allardyce must convince Luke Dowling to sanction a move for the £9.9m-rated sensation.

AND in other news, Big Sam can resolve their biggest problem with swoop for "extremely talented" beast...