West Bromwich Albion are currently in a vulnerable position in the Championship table, after being comfortable in the top three for most of the season, they have now dropped to fourth with the potential of falling as far as seventh if they don't win their game at the weekend.

A number of players have been linked to be signed by the club in the January transfer window, and now another potential signing has been added to the long list of Albion candidates that could save their season.

What's the word?

According to The Athletic reporter, Steve Madeley, West Brom could potentially sign Aston Villa striker, Keinan Davis.

The 23-year-old striker has only started two games for Aston Villa this season and is struggling to get first-team football with the side, which could tempt him into a move to a team where he will get more match time, develop his game and gain more experience.

Madeley was asked in a Q&A which strikers Albion should sign in January, where he revealed he had heard that Keinan Davis could be a potential new addition for the Baggies.

“Honest answer is, I don’t know,” said Madeley, when he was asked about which strikers should sign.

“It’s hard to know who is available, who would be interested in signing and who Albion could afford.

“I’ve heard Keinan Davis at Villa mentioned, and that sounds like a pretty sensible suggestion.”

Will West Brom make the move for Davis?

It's pretty clear that something needs to change at West Brom, with the attacking and finishing attributes of the team having the most to answer for and there needs to be a focus on getting the Baggies back to winning ways to secure Premier League promotion.

Davis could be the right man for the job if he is up for the difficult challenge of getting the side in a position to be promoted back to the top-flight next season, he's still young and could really grow into the team with the right guidance and freedom to be creative in attack.

Former Aston Villa teammate, Jack Grealish hailed the £2.7m-rated forward as "unbelievable" when they played together, he said;

“He’s so, so strong. He’s one of the best hold-up players I’ve actually played with and that includes the likes of [Christian] Benteke. He is unbelievable."

It's clear to see why too, as the youngster has scored nine times and assisted as many strikes in 35 outings for Aston Villa U23s, proving that with regular minutes under his belt, he can score with great regularity. It's that kind of goal-scoring prowess that Albion definitely need over the winter.

West Brom have now played almost five hours of football without a goal and have only had 30.3% of their shots on target so far this season, with only five other teams in the league having a lower shot on target percentage. Thus, signing Davis could help to fix that seismic issue.

Valerien Ismael will lead his side out on Saturday afternoon against Coventry City in a must-win game that could be the difference in them being third or seventh by the end of the weekend, depending on the results of those around them.

In other news: Valerien Ismael could be sacked before Christmas