West Bromwich Albion have been heavily linked with extremely active in the January transfer window, in an effort to claw back victories in the Championship, score more goals and ultimately get promoted back to the Premier League next season.

What's the story?

Valerien Ismael has confirmed that he met with the West Bromwich Albion transfer committee this week, and has spoken out about the plans for January:

“We expect something to happen,” the Baggies boss said. “We are working behind the scenes and have a plan in place. We are ready and expect incomings and outgoings.

“We have spoken a lot. We had a meeting this week and know exactly what we can do, so it’s a good feeling.

“It’s maybe the chance to bring another fresh player with another mentality. We need to find the right balance between what we can do and what is available on the market and who is able to play straight away to help us.”

What next for West Brom?

There has been a lot of rumours surrounding the signing of a striker for the Baggies, which is an area of the team that could be causing the side to fall behind in the league table, with Fulham at the top scoring 21 more goals already this season and second place Bournemouth seven goals ahead of Albion's 30 goal tally.

Thus, to hear that Albion will be active in the winter market will surely leave supporters buzzing.

It's very clear that West Brom are in a position where the January transfer window could either make or break their chances of promotion back to the Premier League this season, and clearly, Ismael is aware of that too, with a lack of goals scored compared to their competitors for the top of the table, a striker seems to be the prime target.

The pressure seems to have slightly eased off the West Brom manager, who had sacking rumours circulating before the two wins that the Baggies have picked up in succession over the last fortnight, but he will need to do more to make sure the side is in good shape going into the second half of the season.

Fans will surely be grateful for the reassurance for their club's manager after the side seems to be on the other side of a bad run of form, but will still be expecting big things from the transfer window, especially in the attacking third of the squad where current players have been goal shy so far with loanee striker, Jordan Hugill only scoring one goal so far this season.

In other news: Valerien Ismael faces Dwight Gayle transfer blow