West Bromwich Albion striker Kenneth Zohore is nearing the Hawthorns exit door after a hugely disappointing two years at the club.

The Athletic's Baggies reporter Steve Madeley claimed last week that the 27-year-old was set to depart the Midlands outfit in the previous window, but an appropriate offer never materialised for the player.

Now though, Zohore is reportedly happy to cancel his current contract in order to secure regular game time away from West Brom, despite having two years remaining on his existing deal.

"Zohore was keen to move on in the summer, and Albion were keen to help a transfer happen," Madeley wrote seven days ago.

"Several clubs expressed an interest, but no one managed to structure a financial package that could satisfy Albion and the player, so Zohore ended up staying."

Zohore initially joined West Brom in an £8m deal back in 2019, yet has struggled to make an impact on the pitch, scoring just five goals in 23 appearances for the Championship side.

All of that has seen his value drop dramatically with the attacker now valued at just £1.8m via Transfermarkt.

The Danish forward has failed to ever establish himself in the starting lineup under Slaven Bilic or Valerien Ismael, with his last start coming in the 6-0 Carabao Cup defeat to Arsenal on 25 August.

A fitness concern has kept Zohore sidelined in recent weeks, something Ismael was quick to address ahead of their trip to Cardiff last week.

“He has been injured in the last few weeks,” said the former Barnsley boss. “He is a West Brom player, so it doesn’t change anything with our thoughts on Ken.

"He was injured, so for a few weeks, he was out. He needs to get back his fitness now and he needs to get the confidence of having his fitness back. But when Ken is 100% fit, we know we have another possibility in our front three with him.”

However, in reality, Zohore is firmly on the outskirts of Ismael's first-team plans, and it would take a dramatic U-turn for the target man to get another chance in a West Brom shirt.

He has Grady Diangana, Matt Phillips, Karlan Grant, Callum Robinson and Jordan Hugill ahead of him in the battle for places in Albion’s front three, meaning an imminent exit is firmly on the cards.

Given his shoddy record at the club and how much they've already lost on the Dane, they simply have to get rid.

Zohore's hugely underwhelming output has seen him become a drain on West Brom's resources, and his exit would help everyone, including the supporters, move on in their new chapter under Ismael.

And, in other news...Ismael drops fresh update on "consistent" £4.4k-p/w ace, West Brom fans surely buzzing