West Bromwich Albion have completed a deal to bring Jordan Hugill to The Hawthorns.
In a statement posted on the West Brom website, the Baggies confirmed the signing of the Norwich City centre-forward on a season-long loan deal, with Valerien Ismael giving a lengthy explanation for the addition of the 29-year-old.
The Frenchman said: “Jordan has the player profile we have been looking for and is the type of striker we needed. I think with his experience, his mentality and his work ethic, he will suit us perfectly.
“Jordan will allow us to be more adaptable as a team. We will have some games that are different and we will need more physicality in the box, making life difficult for the opponent’s centre-backs.
“His skill and his experience will help him to score a lot of goals for us. He is able to score from open play and set pieces. I think we saw already in our first few games that we have had a lot of crosses into the box and it is important we have a striker in the area who is able to win those headers.”
While it is undeniable that Hugill is indeed a player with a wealth of experience in the Championship, having made 207 appearances in the competition, as well as the fact that the 6ft centre-forward will add something of an extra dimension to the Albion attack, whether or not the 29-year-old is the proven goalscorer the Baggies have been searching for is very much up for debate.
Indeed, over his aforementioned 207 Championship appearances, playing for clubs such as Norwich City, Preston North End, Queens Park Rangers and Middlesbrough, the £1.8m-rated man has scored just 46 goals, as well as providing his teammates with a mere seven assists.
So, having scored roughly one goal every four games in the second tier of English football, while typically playing for mid to upper-table Championship teams, the former West Ham United striker has not exactly proven that he is a prolific marksman, nor does he often participate in the creation of goals.
As such, while the £36k-per-week forward may well go on to enjoy a successful campaign in what looks to be a very impressive West Brom side, Hugill could also quite easily repeat his Norwich City form last season – when the 29-year-old scored just four goals over 31 league games.
As such, fans should be slightly concerned that Hugill is the striker the club have waited so long to bring in this summer, as his signing would very much appear to be something of a gamble by Ismael.