Frank Lampard will not be appointed as the next West Bromwich Albion manager this summer.
That’s according to a report by the Express & Star, who claim that, despite West Brom’s approach for the 42-year-old, Lampard has no intention of considering a move to The Hawthorns this summer.
This news comes following David Wagner’s decision to take over at BSC Young Boys in Switzerland rather than becoming Sam Allardyce’s successor at West Brom, while the club’s owner Guochuan Lai has also vetoed a move for the former Sheffield United manager Chris Wilder.
The Baggies are also believed to have been in talks with Alex Neil, however, the Express & Star claim that, at present, it remains uncertain where Albion go from here in their hunt for a new manager.
While the appointment of Lampard may have appeared on the surface to be quite an attractive prospect for West Brom, there are a number of reasons why fans should be relieved that the former Chelsea boss is not interested in taking the vacant position at The Hawthorns this summer.
Firstly, in what has been Lampard’s only experience in Championship management to date, the 42-year-old only just managed to secure a top-six finish with a Rams side that contained the likes of Fikayo Tomori, Mason Mount and Harry Wilson, before eventually losing out to Aston Villa in the play-off final.
So, while this is by no means a disastrous season, with the West Brom hierarchy undoubtedly hoping for an immediate automatic promotion back to the Premier League next season, and with managers who have achieved this feat being available, the appointment of Lampard would not seem to offer the club assurances regarding a top-two finish in the Championship.
Furthermore, during his second season at Chelsea, after spending a whopping £222.48m on incoming signings in the summer transfer window, the former England international managed eight wins, five draws and six losses in the club’s 2020/21 Premier League campaign, results that left the Blues languishing down in ninth place in the Premier League table, before he was sacked from the position in January.
As such, while Lampard may well have been able to use his connections in the game to bring in a few additions in the transfer window, there is not an overwhelming amount of evidence that his appointment would bring positive results on the pitch for West Brom, let alone promotion.
Albion fans will be frustrated at how long it is taking to appoint a new manager, but they should be relieved that it won’t be Lampard taking over.