Football finance expert Kieran Maguire has told Football FanCast in an exclusive interview that West Ham regularly bringing in an income of more than £200m a year is achievable.
Claret and Hugh reports that West Ham’s turnover for the year is expected to be above £200m (£210m) after a season where the Hammers were able to finish sixth in the Premier League, resulting in an extra £30m.
It is undoubtedly a positive development for the east London club and its supporters, who will want to continue seeing their side compete at the top end of the table, something they should have every chance of doing if the money continues to flow in and is used to strengthen David Moyes’ squad.
Maguire, though, has warned that while possible, such a turnover can only be maintained if West Ham regularly qualify for European football.
“In order for West Ham to regularly achieve income of more than £200m, they’ve got to be playing in Europe, whether that’s Conference League, Europa League, ” The Price of Football author exclusively told FFC. “Clearly their ambition it will be Champions League.
“But they would need to have these additional fixtures coming in. West Ham’s revenue in 2019, which was a pre-pandemic year, was £191m, so it is achievable. And it certainly puts them on a par with Leicester, if not slightly ahead of Leicester.”
Whether Moyes can keep this high standard up remains to be seen. But West Ham fans will surely be feeling optimistic after what they saw from the Scotsman and his team in the season that has just gone.