The Hammers last signed a striker in 2019, when Sebastien Haller arrived from Eintracht Frankfurt in a club-record £45m deal. However, his time at the club was less than successful, as he managed just 14 goals in 54 appearances, and he was sold to Ajax two years later.
Since then, Moyes has been completely reliant on the injury-prone Michail Antonio as the club’s only natural centre-forward, with the Jamaica international often forced to run himself into the ground due to a lack of options on the bench.
He will also turn 33 next season, so it is more important than ever that West Ham bring in a long-term replacement for him this summer, and Broja could be the ideal man.
The 20-year-old caught the eye on loan at Southampton last term, contributing nine goals in all competitions for Ralph Hasenhuttl’s side as he enjoyed his first taste of regular senior football in England.
Despite Chelsea’s striking woes last season, with Romelu Lukaku seemingly set to return to Inter after a disastrous spell at Stamford Bridge, it seems as if the Blues are willing to sell Broja this summer, and West Ham could be the team to benefit.
Reports have suggested that the young forward could cost around £30m this summer, but given the Irons’ desperate need for a forward, GSB must pay up or risk seeing next season tail off as the last one did, when the Hammers’ lack of squad depth really hurt them as they battled on two fronts.
At 20, Broja still has a huge amount of potential and could be excellent competition for Antonio next term, especially if the former Nottingham Forest man hits his seemingly customary poor run of form.
Albania assistant manager Sergio Porrini was full of praise for Broja last season, saying: “From last year to this he has grown a lot, and at Southampton, he has exploded.
“His greatest qualities are in progression, especially the ball and chain. (He’s) less good, on the other hand, with his back to the goal, in the construction of the action. But, in the spaces, he is devastating!”
Given the lack of strikers at West Ham in recent years, Moyes will be keen to make sure that the next one to arrive is the right one, and there seems little to suggest that Broja wouldn’t be a quality addition at the London Stadium.