A major update has emerged in PAI Capital's potential takeover of West Ham and it's not good news for fans...

What's the word?

Irons insiders Claret and Hugh have revealed that the East London outfit is not for sale after a £400m bid was rejected by majority shareholder David Sullivan.

It's claimed that Sullivan and co-owner David Gold have no intention of selling their shares to the interested consortium 'under any circumstances' as they believe it would have a negative impact on the club.

Sources close to the Hammers' hierarchy have suggested that no proof of funds have been provided, but even if they were, Gold and Sullivan do not want to sell up.

False hope

Given the relationship the West Ham board have had with the London Stadium faithful over the last few years, this latest development will come as devastating news to many.

There have been plenty of protests against Sullivan, Gold and Karen Brady over the past 18 months alone.

Back in February 2020, when the Irons were staring down the barrel of a likely relegation to the Championship, around 2,500 supporters marched to the stadium amid growing unrest at their situation on the pitch.

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It came after banners were unveiled against both Everton and Liverpool which read: "Run like a circus - Owned by clowns" and "GSB out - Sold a dream, delivered a nightmare."

Things went from bad to worse off the pitch, even despite David Moyes' heroics of saving the club.

The sale of promising academy gem Grady Diangana to West Brom for a total of £18m went down like a lead balloon, leading to further protests outside the ground - even club captain Mark Noble tweeted his anger at the decision.

News that PAI Capital had launched a bid for the Hammers would've gotten the hopes up of many who want to see GSB finally leave, but it seems like it's more of a dream than a reality as Claret and Hugh believe they are here to stay.

Supporter group Hammers United have announced that another protest is due on September 19th  ahead of West Ham's clash with Manchester United. "GSBOUT is our number one priority," a Hammers United spokesman said. "Trust in Gold, Sullivan and Brady is lost."

That clearly highlights the mood at present around East London.

Therefore, this fresh development will come as a gutting blow which will only leave fans even angrier.

AND in other news, Moyes could land West Ham's next Ferdinand by signing "fearless" £22.5m-rated "beast"...