David Moyes must make a January U-turn on the future of Andriy Yarmolenko at West Ham United amid rumoured interest from Super Lig giants Fenerbahce.

What’s the word?

According to FotoMac, Fenerbahce are considering a move to sign Yarmolenko in the upcoming January transfer market, as the Sukru Saracoglu Stadium natives eye offensive reinforcements under the watch of their new Sports Director Emre Belozoglu.

Yarmolenko is the player thought to be most appealing to Belozoglu, at present, as he strives to find a replacement for ex-Irons forward Enner Valencia, who has failed to thrive for the Yellow Canaries with just one goal in eight Super Lig appearances since his summer arrival.

Belozoglu is actively exploring the conditions needed to strike a potential deal with West Ham for Yarmolenko, who he intends to sign on loan as the 31-year-old would be able to make an instant impact compared to other potential targets.

West Ham’s position on Yarmolenko’s future is not claimed, though Moyes sought to retain the former Borussia Dortmund man this summer after initially identifying Manuel Pellegrini’s £17.5million signing as a player the Hammers could live without.

Moyes has since only started the Ukraine international in the EFL Cup, with Yarmolenko making each of his five Premier League appearances from the bench for a total of 97 minutes, while only contributing to the scoring against League One side Charlton Athletic (one assist) and Championship Hull City (two goals, two assists).

Moyes must U-turn again

While Moyes reverted on his initial assessment of Yarmolenko’s future this summer, the West Ham boss must make a U-turn over his decision to retain the now £6.75m-rated international, given how infrequently he has featured.

Yarmolenko has struggled to offer the creativity that West Ham need when on the field, with the 91-cap forward ranking behind Arthur Masuaku (2.73) and Declan Rice (1.38) for successful dribbles (0.88) per 90 minutes in the Premier League this season, behind Ryan Fredericks (4.74), Manuel Lanzini (2.31) and Mark Noble (1.27) for key passes (0.88) and behind Vladimir Coufal for accurate crosses (1.0 to 0.88) and ground duels won (4.2 to 2.65), per SofaScore.

The arrival of Said Benrahma makes it ever-more unlikely that Yarmolenko will be afforded many opportunities to improve his output, which is far from befitting of a player earning £115,000-per-week as West Ham’s current top-earner by a margin of £45k-p/w.

West Ham would be wise to take up Fenerbahce’s offer of a loan deal, should the Super Lig giants step up Belozoglu’s interest, having benefited from offloading Felipe Anderson to FC Porto with the Liga NOS outfit paying the Brazilian’s salary during his temporary spell at the club.

Yarmolenko, after all, is far from the player Pellegrini lauded during his time in east London.

“Andriy is a special player and I think we brought him here because he’s a very technical midfielder, but in his complete career, he always adds goals,” the Chilean said, via quotes by the Yellow Advertiser.

AND in other news, West Ham are eying a perfect £30m swoop to sign a “complete player” who has been backed for greatness.