David Sullivan must sanction a West Ham United swoop for rumoured Arsenal and Manchester United target Abdallah Sima of Slavia Prague.

What’s the word?

According to Claret and Hugh, the Gunners and Red Devils have emerged as two potential rival suitors for Sima ahead of the January transfer window following his tremendous form this season, with Moyes hinting after the defeat to Chelsea that he would like his next Marko Arnautovic.

Sima has struck home 14 goals and penned two assists across all competitions, with the 19-year-old repaying head coach Jindrich Trpisovsky’s faith following his graduation from the Cervenobili’s academy in September.

Sima had only joined Slavia Prague’s youth ranks from Czech second-tier side FC MAS Taborsko in the summer, but could now be on the move again with his breakout form alerting a number of top European sides to his potential.

West Ham have been monitoring the Senegalese forward’s situation following their success in deals for former Cervenobili right-back Vladimir Coufal and midfielder Tomas Soucek, feeling there is value to be had in the Fortuna Liga.

Slavia Prague are likely to cash-in on Sima after rejecting offers worth €10m (£9m) but not until next summer, while the presence of Coufal and Soucek at the London Stadium could aid the Irons’ position.

Should West Ham sign him?

Sima’s career trajectory is clearly on the up having taken to first-team football with Slavia Prague without a second thought, with goals to his name in the Fortuna Liga and Europe League already.

Ligue 1 outfit OGC Nice fell victim to Sima’s potential twice in the Group Stage, having seen the 6 ft 2 teenage talent, who is of a similar stature to the 6 ft 4 Arnautovic, net his side’s second go-ahead effort in a 3-2 win at the Sinobo Stadium before rounding out the scoring in a 3-1 victory at the Allianz Riviera last month.

Slavia Prague’s rivals Sparta Prague were also beaten twice by the youngster in a 3-0 loss, with Sima shrugging off the occasion as he once again displayed his comfortability playing on the right-wing as well as at centre-forward.

His sudden emergence as a goalscoring maestro has got Soucek excited, too, with the Hammers’ midfield machine waxing lyrical over the 19-year-old recently.

“I’m excited about him. His goals are very much similar to what I’ve been scoring. I’m glad that such a player was found, but it’s not just about that. He shows one-on-one qualities, finishing, just a typical winger,” Soucek told CT Sport.

“I have to say that the guys or the media around West Ham know about him. I would only be happy if another player from Slavia came, but it is still far away. He’s still a young player and he has to prove it. But a lot of people know about him and notice him. Only good for him.”

AND in other news, David Moyes can discover his ideal West Ham titan in a 12-goal star “everyone loves”.