Barry Fry has rubbished claims that West Ham United may be able to prise Ivan Toney away from newly-promoted Brentford this summer.
The Hammers have held a long-standing interest in the former Peterborough United striker, but Fry revealed co-owners David Sullivan and David Gold turned down the opportunity to sign the frontman before joining Thomas Frank’s Bees last August.
Chelsea are also interested in Toney, who is rated at £35million.
The 25-year-old, who made two Premier League appearances during his spell on the books of Newcastle United, played a key role as Brentford won promotion via the Championship play-offs last season.
Toney scored 33 goals and registered 10 assists in an eye-catching first campaign with the Bees.
While West Ham are still keen to sign the striker, Peterborough director of football Fry insists it would take a hefty offer for boss David Moyes to strike a deal before the transfer window slams shut at the end of next month.
Speaking exclusively to Football FanCast, Fry said: “Now that Ivan Toney has got Brentford in the Premier League, they will want an arm and a leg to sell him, and quite rightly so.
“They need him to retain their Premier League status and it would take an almighty offer to prise him away.”