Peterborough United Director of Football Barry Fry believes that West Ham United may decide to pursue Blackburn Rovers striker Adam Armstrong instead of Brentford’s Ivan Toney.

The Hammers have been linked with both strikers after they each enjoyed fantastic seasons in 2020/21.

Armstrong scored 28 goals in 40 games in the Championship but Blackburn were only able to seal a 15^th-placed finish.

Toney, by comparison, scored 31 goals en route to Brentford’s promotion to the Premier League and also netted in the play-off final against Swansea City.

Fry believes that Toney may subsequently be out of the Hammers’ reach and feels that a deal for Armstrong will be far more affordable.

His contract is set to expire at the end of next season and he is valued at £14.4m by Transfermarkt, a figure the Irons may well find palatable this summer.

Speaking exclusively to Football FanCast, Fry, who sold Toney to Brentford from Peterborough United, said: “There’s a lot of talk about them going for Ivan. I can see that, but I think he’ll cost too much.

“But I think Adam Armstrong, because Moyes has been so successful with the players he’s took out of the Championship, as long as the price is right, I feel they could go for him.

“They definitely need to strengthen up top in their squad.”