David Sullivan can redefine David Moyes’ West Ham United with a swoop for Olympique de Marseille’s Nemanja Radonjic in the January transfer window.

What’s the word?

According to the print edition of The Sunday Mirror (06/12, p63), Marseille are open to sending Radonjic out on loan in the upcoming winter market after he fell down Andrea Villas-Boas’ pecking order.

Radonjic has only started nine per cent of the Stade Velodrome natives’ Ligue 1 fixtures this season, with his sole opening role coming on matchday one away to Stade Brest before making five substitute appearances prior to sustaining a thigh injury last month.

Radonjic would have hoped to see his opening role in August’s victory over Brest lead to further opportunities to impress Villas-Boas after starting just eight of his 21 top-flight outings last term, but he is now thought to be on his way out.

Marseille are informing any potential suitors of their willingness to strike a mid-season deal, with West Ham and Southampton said to be keen on a temporary transfer.

The 6ft wide man is yet to score and boasts more yellow cards (two) than assists (one) in all competition after eight appearances this term, and had only struck home on six times in 47 games heading into the current campaign.

Chance to redefine West Ham

While Radonjic has struggled to make an impact under Villas-Boas, the 20-cap Serbia international’s potential availability should not be scorned at by West Ham supporters, for he can redefine Moyes’ side if Sullivan gives the green light to a winter deal.

Radonjic enjoyed his best single-season return in front of goal last year despite making 13 of his 21 Ligue 1 appearances from the bench, with the forward finding the net five times before sustaining a groin strain and the campaign being called early amid the coronavirus pandemic.

His strikes included a winning effort against Stade Brest, an equaliser at FC Metz and goals to settle meetings with FC Toulouse and AS Saint-Etienne, too.

The Serbian forward has brought his creativity to the field when given the chance from the bench this season, as well, with SofaScore data showing an average of 0.7 key balls a game despite playing just 24 minutes a match prior to his injury – which is more than Pablo Fornals offers (0.6) at the London Stadium from 82 minutes per Premier League outing.

Moyes could be the one to settle Radonjic down into a regular role and unlock his full potential if West Ham push ahead and sign him, after Angelo Ogbonna recently praised the former Manchester United boss for helping the Hammers to break free of their shackles.

“The potential of the squad here has always been high, always,” Ogbonna told the Evening Standard. “I want to give a big credit to the manager. Since he came in, he changed a lot of things: discipline, hard work and you can see on the pitch. He has a lot of credit on that one.”

AND in other news, a “powerful” West Ham dud has given David Moyes all the evidence in the world to why he will never be trusted.