The report states that both clubs have made contact over his availability and want to sign him permanently after he impressed on loan at Southampton last season.
A move may hinge on Chelsea’s ability to recruit a replacement, and the imminent arrival of Raheem Sterling at Stamford Bridge could be a good sign.
The player he would be competing with to start up front at the London Stadium is Michail Antonio. He made 36 Premier League appearances for West Ham last season and was directly involved in 18 goals so would be hard to displace.
However, Broja who is just 20-years-old, could be a better option for West Ham in the long term, and with the service he would be receiving from their midfielders he’d surely be an upgrade.
Antonio turned 32 in March, and although he’s been very consistent for the east London side he won’t be performing to the same levels in years to come.
Ultimately securing his signature would be a great investment and a signal of intent that the Irons can offer better opportunities for youngsters who struggle for game time at bigger clubs.
It wouldn’t bring an end to Antonio’s time at the club but would allow them to rely less on him and start thinking about the future.