West Ham United are now battling Southampton to sign Chelsea loanee Armando Broja according to reports.

What's the story?

The Hammers have yet to make any marquee additions in this January transfer window, and David Moyes will be keen to ensure that his side can get some business done before the deadline next week.

Now, according to Goal, it's been suggested that the London club are thought to be one of a number of clubs who have made their interest known in Broja, amid claims that Southampton are keen to sign him on a permanent basis.

Proving his Premier League quality

The 20-year-old has been in fine form for the Saints since his loan switch from Stamford Bridge, netting seven goals in 21 games across all competitions and proving he belongs at this level.

Standing at an imposing 6 foot 3, it's no surprise that Broja uses his physicality to his advantage, much like Sebastien Haller was thought to bring when he was at the London Stadium.

As per Sofascore, he wins an impressive 4.9 duels per game, which is only a touch less than what Haller has managed in the Eredivisie with Ajax this season.

Broja also wins a quite similar amount of headers as the Ivorian (2.7 to 3.4), while he's also slightly more clinical than the former Hammers man - this campaign has seen his goal conversation rate stand at 22% compared to Haller's 20%.

CIES value him at the €40m (£34m) mark, which is unsurprising given his age and the fact he's now doing the business in the Premier League, but he appears to be a real threat in this division.

Speaking after the Saints beat Brentford 4-1, Ralph Hasenhuttl said: "He’s a great threat. He didn’t have many poor games this season so today he showed again how dangerous he can be for the opponent and he’s very helpful for our game."

If the Hammers can somehow manage to land him ahead of Southampton where he's currently on loan at, it would be a major coup for Moyes' side.

Meanwhile, West Ham have made their "first offer" for this Ligue 1 striker...