West Ham United are reportedly set to offer a new deal to forward Jarrod Bowen, following his sparkling recent form for the club.

What's the word?

As per 90min, the Hammers are 'readying a bumper new contract' for the 25-year-old as a statement of his growing importance to the club, as they also look to ward off any potential interest, notably from Liverpool.

The report suggests that discussions had been had in east London back in December regarding an extension to his existing deal - which currently runs until 2025 - although his impressive form and recent England call-up have heightened the desire to tie him down to improved terms.

This news comes following recent reports that suggested teammate Declan Rice won't be signing a new deal this summer, with that fact potentially putting greater emphasis on the need to commit the former Hull City man long-term.

Signing of the summer

For all the business that David Moyes may undertake this summer, the key transfer dealing could well be hanging on to the £80k-per-week sensation, with securing that new deal likely to be a top priority for the former Manchester United boss.

Managing to do so would be like a signing in itself, particularly with Bowen now believed to be valued at roughly £75m, with it unlikely that GSB would be able to find a suitable replacement who would make an equally as instant impact.

Plucked from the Championship on a £20m deal in January 2020, the Leominster-born gem has gone on to score 27 goals and register 23 assists in all competitions for the Irons thus far, having previously netted 54 goals and provided 14 assists at his former club.

The most recent campaign proved particularly profitable as he provided 29 goal contributions in all competitions, coming out on top among the Hammers squad for both goals (18) and assists (11).

Those statistics have underlined his importance to Moyes' machine, with supporters likely desperate to see him commit himself to the club for the long haul, particularly amid those doubts over Rice's future.

Having been recently handed a long-awaited international nod by Three Lions boss Gareth Southgate, the forward will likely be hoping to force his way into the manager's reckoning for this year's World Cup in Qatar, despite the intense competition for places.

The fact he is even in the conversation is a marker of just how far he has come since life in the second tier, with both the club - and supporters - praying that he recognises the role that West Ham has played in his development by signing a new deal.

Should he do so, it would likely eclipse any other dealings that the club does this summer.

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