According to journalist Fabrizio Romano, the Hammers are nearing an agreement with the Albanian striker regarding personal terms, while discussions are also said to be “ongoing” with the Blues.
Writing on Twitter about the 20-year-old, the respected insider stated: “Armando Broja will clarify his future very soon. West Ham are really close to reaching an agreement with Broja on personal terms, talks ongoing with Chelsea.
“There are many clubs interested – Chelsea, on it. Broja’s on his way back to England as @AdamNewson reports.”
Romano put out a later update, sharing the following: “Details of the official bid submitted by West Ham for Broja: £30m total fee. Waiting for Chelsea answer, then buy back/future sale percentage will be discussed.”
As Romano hinted at above, the 14-cap gem has left his current side’s tour of the United States in order to return to England to get a deal over the line, having only belatedly joined up with Thomas Tuchel’s squad in the first place due to the rampant speculation over his future.
Recent reports have suggested that the Slough-born starlet – who is also believed to be attracting attention from Frank Lampard’s Everton – could be set to move to the London Stadium on a loan deal, having previously been linked with a £30m permanent switch.
Supporters will undoubtedly be buzzing to hear that the deal is heading in the right direction, having perhaps been somewhat concerned when the £8.5k-per-week menace had linked up with his fellow teammates on tour, following the lack of movement regarding a departure.
A new centre-forward addition has been a necessity for manager David Moyes this summer due to the ongoing burden on current number nine, Michail Antonio, with the Jamaica international the only, recognised senior striker in the squad at present.
The 32-year-old – who is the club’s highest scorer in Premier League history – has gone from something of a makeshift stand-in to a real, genuine goalscoring threat in attack, having netted ten goals in each of the past three top-flight campaigns.
That being said, he endured a particularly dry spell in the second half of last term, scoring just three league goals in 2022, with Moyes and co also perhaps paying the price in Europe for their lack of a genuine alternative.
The former Nottingham Forest man has himself admitted that the Irons are in need of striking competition to help carry the workload, having been without a direct rival since Sebastian Haller‘s departure for Ajax 18 months ago.
In Broja then, GSB will be adding a young and hungry asset who has proven his credentials in the top tier, notably netting nine goals in all competitions while on loan at Southampton last season, including bagging six goals in the league.
Although the east Londoners have a long-running tradition for making failed, centre-forward signings, the hope will be that the £19.8m-rated brute can buck the trend, having shown promising glimpses of his talent under Ralph Hasenhuttl in the 2021/22 campaign.
If he can replicate and build upon that form under Moyes next season, then supporters will no doubt be in for a real treat.