Luka Jovic has long been linked with a move to West Ham but it seems as if David Moyes could finally bring him to the London Stadium this summer, with reports suggesting that he will leave Real Madrid this summer.
What's the word?
According to Spanish news outlet Marca, the Champions League winners will look to offload a lot of deadwood this summer, with Jovic already aware that his future lies away from the Santiago Bernabeu with the player essentially transfer listed.
West Ham have regularly been credited with an interest in the Serbia international since his time with Eintracht Frankfurt, and with a new striker a priority for the Hammers ahead of next season, this summer could finally be the one where they get their man with Madrid now giving suitors the green light.
A huge coup?
Despite a less than successful spell with Los Blancos, which has seen Jovic manage just three goals and five assists in 51 appearances for Madrid, he is still just 24-years-old and has been behind one of the best strikers in world football in Karim Benzema.
His form with Frankfurt, where he notched 40 goals and ten assists in 93 appearances, suggests that he could still be a superb addition to Moyes' side next season, where he would presumably get far more opportunities than he has been afforded in Spain.
Only a few years ago, the Serbian was being described as one of the hottest properties in European football and there seems no reason why he couldn't rediscover that form for the Hammers.
At 24, he could be the ideal long-term replacement for Michail Antonio, as the Jamaican turns 33 next season and will perhaps not be as potent should he lose a yard of pace.
After Jovic hit five goals in a 7-1 demolition of Fortuna Dusseldorf during his time at Frankfurt, former teammate Filip Kostic sang his praises, saying:
"Jovic is just unbelievable! He has outstanding timing and a feel for the goal."
The idea of Jovic playing ahead of the likes of Jarrod Bowen, Said Benrahma and Pablo Fornals next season is one that is sure to excite Hammers fans, and now that Moyes has been given the green light to make a move for the £25m man, he should do everything in his power to bring him to the Premier League.
Judging by his record at Frankfurt, a move would be a big coup for the Irons.