West Ham United are reportedly keeping tabs on Club Brugge forward Noa Lang, with the Dutchman having caught the eye in recent seasons in Belgium.

What's the word?

Reports in Italy last week had named the Hammers - alongside Serie A side AC Milan and La Liga giants Atletico Madrid - as potential suitors for the 23-year-old, with the fleet-footed winger having been with his current side since joining from Ajax on an initial loan deal back in 2020.

Transfer insider Dean Jones - speaking to This is Futbol - has now provided an update regarding the east Londoners' reported interest, stating:

"He’s got a really big reputation in the game and he has done for years, even though he’s still really young. There’s definitely interest there, but there will certainly be competition too when it comes to him being made available.”

West Ham's own Neymar

The Netherlands international has no doubt warranted such interest as a result of his form for Brugge in recent times, with the "unstoppable" asset - as dubbed by talent scout Jacek Kulig - having provided 55 goal contributions in just 93 games in all competitions since his arrival just over two years ago.

That tally includes a remarkable haul of 17 goals and 11 assists across all fronts during the 2020/21 campaign, while the 5 foot 10 ace followed that up with a further nine goals and 15 assists for the Pro League side last season.

The £17.1m-rated starlet notably impressed during the club's Champions League group stage campaign last term, swooping the man of the match award in the impressive 1-1 draw at home to a star-studded Paris Saint-Germain side containing the likes of Lionel Messi, Kylian Mbappe and Neymar.

The latter man is a figure whom Lang has been compared to in recent times as a result of his creative talents and skill on the ball, with West Ham boss David Moyes potentially set to have his own version of the Brazilian icon on his hands if a deal can be secured for the youngster.

That would no doubt be a mouthwatering prospect such has been the stellar nature of the 30-year-old's career thus far, having recorded 286 goals and 180 assists in 478 games in all competitions at club level to date, including 20 goal contributions in just 14 games so far this term at the Parc des Princes.

Typically operating off the left-wing - much like Lang - Neymar is also a prolific presence for his country, with 74 goals in just 120 games, having widely been recognised as one of the best players in the world.

While the Irons target is not at that level just yet, the five-cap ace has shown signs of his sparkling quality in recent years, with Moyes likely to love the chance to nurture and develop such an exciting talent.