West Ham United soared high in the 2021/22 campaign, reaching the semi-finals of the Europa League and finishing seventh in the Premier League.

However, this campaign has been rather more difficult for David Moyes' men who are languishing down in 16th place, just a point above the relegation zone.

A host of their star names have not been up to scratch with Michail Antonio finding the net on just two occasions in the top flight.

As for Jarrod Bowen, his form over the last 12 months or so rather encapsulates the Hammers as a whole.

The winger registered 18 goals and 13 assists in all competitions throughout the last season but in 2022/23, has only scored five times while failing to pick up an assist.

It might be harsh to suggest that Moyes will drop him but in a player they have targeted of late, the Scot could source a tool that gives him the ability to drop Bowen.

That just so happens to be Mohammed Kudus. The Ghanaian was touted at a price of £15m during the summer but after some sparkling form at the World Cup in Qatar, it's now thought a fee of £30m will be required.

It's not astronomical but considering what he was valued at only a few months ago, it's a big price.

That is warranted though, particularly with the way he's performed throughout the ongoing term.

For Ajax, the right winger, who like Bowen enjoys cutting inside onto his stronger left foot, has scored ten times and assisted twice.

Capable of playing as a centre forward or out on the right, it's in that wide area that he's thrived for his nation in the Middle East this Autumn, rotating with Inaki Williams and Andre Ayew in the forward areas.

Indeed, Kudus has made history in the last few weeks by becoming the first Ghanian to score two goals in a single World Cup match.

Although the African nation were knocked out in the group stages, he more than played his part by racking up some sensational numbers.

The young attacker has been the 11th-best player in the entire tournament according to Sofascore's average match ratings, for which he has achieved a 7.70 for his displays.

Furthermore, he has been more efficient with his dribbles per match (3.3 at a 71% success rate) than a certain Kylian Mbappe (3.3 at a 50% success rate) and Lionel Messi (2.3 at a 56% success rate).

The term generational might be pushing the boat out a bit but he is clearly on his way to becoming an elite talent and it is only a matter of time before he gets a move to a bigger side.

That may well put West Ham out of the conversation to sign him but what is for certain, is that if Rob Newman was able to persuade him to come to east London, he'd possess the quality to oust Bowen in a wide area.

Fortunately for the Englishman, Kudus' versatility does mean that they may well still be able to thrive in the same side but either way, Bowen better watch out.