West Ham United have been dealt a blow in their bid to bring Terem Moffi to the Premier League in the January transfer window.

What's the talk?

That's according to a report by French publication L'Equipe (via Sport Witness), who claim that David Moyes has seen a €15m (£13.5m) bid turned down by FC Lorient for centre-forward, while both Southampton and OGC Nice have also seen offers of the same amount knocked back by the Ligue 1 side.

The report goes on to state that Nice subsequently launched a second bid of €18m (£16m) for the 23-year-old striker, however, this too was turned down by Lorient, with Les Merlus only believed to be willing to part with the Nigeria international should they receive an offer in the region of €30m (£27m).

Moyes must move for Moffi

Considering just how toothless West Ham have been going forwards this season - with the Irons' 15 goals scored ranking them as the joint second-worst attack in the league - the argument that Moyes is in desperate need of greater strength in depth up top is an extremely easy one to make.

Also, considering just how impressive Moffi has been in France so far in the current campaign, it is not difficult to understand why the seven-cap international would be a player that the 59-year-old is interested in bringing to the London Stadium this month.

Indeed, over his 17 Ligue 1 appearances this season, the £13.5m-rated talent has been in devastating form going forwards, having already hit the back of the net 11 times - outperforming his xG of 7.24 - as well as taking an average of 2.0 shots - 1.1 of which have hit the target - making 0.5 key passes and completing 1.2 dribbles - at a success rate of 61% - per game.

These returns have seen the £15k-per-week sensation average a rather remarkable Sofascore match rating of 7.05, currently ranking him as Lorient's joint fourth-best performer in the French top flight.

As such, should Moyes manage to get a deal over the line for the player who Christophe Pelissier claimed "ticks all the boxes of the high-level player" this winter, it would very much appear as if the Scot will have solved his attacking crisis at the London Stadium, leading us to believe that the 59-year-old must do all he can to land Moffi in the January transfer window.