The West Ham United hierarchy have seen a recent development in their pursuit of Celtic’s right-back ace Josip Jurnanovic.

At the end of last month, 90min reported that Irons boss David Moyes was looking to clinch the services of the Croatian whiz, but that a prospective transfer relied on movement from Bayer Leverkusen for West Ham’s Vladimir Coufal. 

Journalist Ignazio Genuardi recently tweeted to confirm the latest developments in the saga, saying that Celtic seem “particularly greedy” in their demands of €20m (£18m) for the 27-year-old.

This is a sharp spike from the £2.5m that the Scottish champions parted with to secure his services from Legia Warsaw, and Moyes will indeed need to break the bank in order to sign a star who recently flourished in Qatar.

Trent 2.0

Juranovic might not boast quite the same magnitude of ball-playing excellence that Trent Alexander-Arnold possesses, but he can make a similarly resounding impact with a new dimension to the Hammers' sorely lacking offensive drive.

And while some might grumble about the £18m price tag, his exploits at the 2022 World Cup are as good a demonstration as any when regarding the talent that he could bring to the London Stadium. 

The Premier League outfit could certainly add a new channel to their offensive endeavours, concurrently bolstering the defensive ranks.

For Liverpool, Alexander-Arnold has emerged as a premium creative force, not only one of the best playmaking full-backs worldwide but one of the best ball-playing stars out there.

As per Transfermarkt, the 24-year-old England ace has plundered 15 goals and 62 assists for the Reds from just 247 appearances, well on his way to shattering creative records both in the Premier League and beyond.

As per Sofascore, the "unbelievable” Juranovic - as heralded by William Gallas - recorded an impressive rating of 7.13 in Qatar, marauding back and forth on the right and playing a pivotal role as the squad secured a monumental third-placed finish - defeating the gallant Morocco for a place on the podium.

Juranovic started six of the seven clashes at the event, registering an assist and making 1.2 key passes per match, as well as completing 84% of his passes. 

His 2.0 tackles and 2.2 clearances were also imperative in contributing towards the defensive resilience that created an obsidian foundation to the European nation’s spectacular efforts - with the Hammers languishing in 16th place and having conceded 20 goals this term, it is clear someone of Juranovic’s ilk could be a sterling addition.

Having made 50 appearances for Celtic since his move, scoring six goals and registering three more assists, his Scottish Premiership and Scottish League Cup triumphs in his debut season underline his winning mentality.

West Ham would certainly be wise to instigate a transfer, the £42k-per-week gem's recent performances display the level that he would bring to the London Stadium in the place of Coufal, who has mustered only a 6.76 rating this term, amid the club's perilous situation in the division.

With the club teetering on the unthinkable scenario of dropping into the relegation zone, action must be swiftly taken in order to rectify the wrongs that have started the season, and Juranovic could get the ball rolling.